As the saying goes, "Money Isn't Everything".
I don't know about you guys but I feel that the people who say that, are people who already have money to begin with.
Try asking the person on the street without a roof over his head. Try asking the retrenched family man with aging parents, on top of his own family with children going to bed hungry.
Ask them if they agree if "Money Isn't Everything".
So coming back to the JAL CEO. Yes, it is a noble move on his part to slash his perks and pay ala Steve Jobs who salary at Apple is a modest American Dollar.
Here's the thing, you really think that the salary is his only source of income? I believe there are stock dividends and other vested interest on the side, which makes it less painful than it appears to be.
As cynical as I am, I still think it is a good gesture to commute to work, queue in line in the company's cafeteria and eat like the rest of the company. Even if it is just to put up a show of camaraderie.
That, in contrast with the American fat cats as featured in the later half of the video clip above.
p.s. So does he fly economy?