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06 September 2013

Moon Cake Vouchers In Da Hu

Mid Autumn Festival is just round the corner and that would marked the end of the hot summer.

Summer this year in Da Hu is especially bad with temperatures soaring above 40 degrees Celsius. The worst in 140 years.

So anyway, also known as the Moon Cake Festival, the gifting of moon cakes is an age-old Chinese tradition.

I remember receiving so many moon cakes back in the day that I just need to order half my required order and I would have enough to give a moon cake each to my 400-odd staff.

This is my first year in Da Hu and I noticed something different from other parts of QQland.

Over here there is a practice of gifting moon cake vouchers instead of the actual boxes of them.

The original idea is that you are supposed to go to the stipulated hotel/restaurant/shop to redeem the moon cakes with the voucher.

Hence, a efficient way, logistics-wise, to distribute moon cakes. More so when you have a lot of deliveries to make.

The twist here however, is that you take this voucher and go to your nearest moon cake voucher tout (located at all major subway stations) and redeem it for cash (at a discounted price, of course).

I was rather taken aback. It is like people here don't eat moon cakes any more. They just change it back to cash.

I felt sickened in the stomach when I first learned this.

Welcome to Da Hu where everything is all about the money.

- Voxeros

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