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02 June 2014

Coca Cola Second Lives


Coca Cola has lotsa of novel initiatives that deserve our applause as far as creativity and the somewhat greater good that it promotes. Ranging from the Hug-A-Coke-Machine for a Coke or a "Thank You" Coke via air drones to the construction workers for building our city's skyscrapers or a payment via Coke bottle caps for a phone call home.

But this.

This one takes first prize as far as I am concern. Putting Coke bottle into reuse with a series of utility caps ranging from the fun water guns to the more domestically useful spray bottle, condiment shaker etc.

Question is, what did Coca Cola do, if at all, such that the caps fit only Coca Cola bottles and not other brands?

It seems awfully unfair for Coca Cola to spend all the time, resources and effort to do a good thing only for other brands like Pepsi to achieve the same utility putting these innovative caps onto their bottles?

Or am I just being too petty?

- Voxeros

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